Earned Media

Central Michigan University

As the Associate Director of Social Media, I closely collaborate with the news and media team at Central Michigan University to ensure our stories align seamlessly across social media, the university website, and news pitches. Our joint efforts contribute to the team's consistent media presence. Notably, we've achieved remarkable success, racking up millions of dollars in advertising equivalency. A key part of my role involves spotting and capturing those emotional moments that have the potential to go viral, adding an extra layer to our earned media strategy. The list below highlights the impressive number of earned media hits specifically stemming from viral moments strategically cultivated by our social media team efforts.

During my time at CMU, my team has earned over $140,000 worth of advertising equivalency from viral social media posts.

Media Earned From Viral Social Posts

Previous

Super Bowl Campaign
Next

Volunteer Work