We Do Brand Campaign

Central Michigan University

Within the University Communications team, I played a pivotal role in the end-to-end production of the 2023-2024 awareness campaign, emphasizing our commitment to in-house creativity and execution. As a key manager and facilitator, I provided valuable input throughout the campaign's development, ensuring a cohesive and impactful messaging strategy. Taking charge as the manager of the social media team, I held responsibility for the team's work and contributing to the campaign's overall success. This hands-on involvement exemplifies my dedication to achieving strategic objectives through effective team management and collaborative execution.

Awards

We have received the following marketing awards for this campaign:

Click here to learn more about our campaign:

25%

Increase in applications

574%

Increase in video view completions

115%

Increase in site sessions

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App Fee Waiver Social Campaign