Hi! I’m Victoria!
My 9 to 5
My 9 to 5
I’m a Marketing Communications Strategist and Project Manager, currently serving as Associate Director of Social Media for Central Michigan University.
With over 10 years of communications, digital media and strategy experience, I manage a creative team and oversee strategy and content creation for the enterprise Central Michigan University social media accounts.
In addition to my expertise in social media, I have a strong background in developing and executing comprehensive marketing and PR campaigns, maintaining and updating websites, and producing engaging content that resonates with diverse audiences.
I also volunteer regularly, and I’ve helped save nonprofits over $34,000 by providing clear strategy guides and consultation services on a volunteer basis.
Since May of 2022, my team has grown from two people to five specialized content creators and several interns, won over 30 marketing awards, and helped increase enrollment at Central Michigan University.
And my 5 to 9…
I’m the owner and founder of Byway Press
I operate a sustainable stationery company serving the Great Lakes region and beyond with eco-friendly souvenir goods.