My Work
Campaigns, content, and strategies I’ve led, from cultural moments to long-term brand building.
CMU TikTok Strategy Update 2022
Learn how we achieved #1 in the Top Higher Education Institutions on TikTok, as per 2022 analytics compiled by Rival IQ.
CMU We Do Brand Campaign 2024-2025
Case study description here.
CMU We Do Brand Campaign 2023-2024
Our team won 11 marketing awards for this campaign due to our 25% increase in applications, 574% increase in video views completions, and 115% increase in website sessions.
App Fee Waiver Social Campaign 2024-2025
Case study description here.
App Fee Waiver Social Campaign 2023-2024
Our team won 5 marketing awards for this campaign due to our 925% increase in conversions on Instagram, 99% increase in reach per video on TikTok, and 385% increase in post shares on TikTok.
Value of a 4-year Degree Campaign
Case study description here.